5 Automated Lead Tips for Exhibit & Vendor Shows - Follow Up
- Nikki Ashe
- Jun 15
- 2 min read
Updated: Jun 17
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Digital Badge & Business Card Scanning Apps
Use mobile apps like iCapture or Leadature to instantly scan attendee badges or business cards and sync contact info directly to your CRM or email list.
Example (Boutiques): A boutique clothing brand uses iCapture to scan badges at a fashion expo. Each scan triggers an automated thank-you email with a special discount, turning booth visitors into immediate online shoppers. This is an easy way to automate our follow up process.
Instant Literature & Sample Delivery
Set up your lead capture app (like Leadature) to automatically email digital brochures, product guides, or coupons to new contacts as soon as they’re scanned.
Example (Skincare): A skincare company scans a visitor’s badge, and the guest instantly receives a personalized email with ingredient info and a digital coupon for their next purchase. Using digital coupons is automated method to capture leas and ensures you immediate follow up with customers.
Automated Prize Drawings & Gamification
Use the “Pick-a-Winner” feature in iCapture or similar tools to gamify your booth experience. Attendees enter by scanning their info, and the system randomly selects winners for prizes.
Example (Jewelry): A handmade jewelry vendor offers a daily prize draw. Every scanned lead is automatically entered, and the winner receives an instant email notification and a voucher for their booth. Make follow-up fun!
Custom Qualifying Questions & Real-Time Lead Scoring
Customize your lead capture forms with qualifying questions (e.g., interest level, service needs, timeline), and let the app score leads on the spot so you know who to prioritize after the show.
Example (Service-Based Business): An event planner uses a tool to ask prospects about their next event date and budget. Hot leads are flagged and synced to their CRM for immediate follow-up, while all contacts receive an automated “thank you” and info packet.
QR Code Lead Capture Linked to Automated Nurture Sequences
Display a QR code at your booth that links to a landing page or digital form. When visitors enter their details, they’re instantly added to an automated email sequence with tips, offers, or event recaps.
Example (Aromatherapy/Planners & Journals): An aromatherapy brand places a QR code on their display. Visitors scan, fill out a quick form, and immediately receive a series of educational emails about essential oils, plus a special event-only offer. A planner & journal business uses the same method to deliver downloadable planner pages and nurture leads post-show. The fortune is in the follow Up!
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